广告用语言和图片来劝说人们购买某一种产品或服务，或者是相信某种观点。An advertisement uses words and pictures to persuade people to buy a product or service or believe in an idea,

 说服；劝服persuade,

 有说服力的，令人信服的persuasive,

说服；劝服persuasion,

说服某人做某事persuade somebody to do something,

persuade somebody into doing something,

说服某人不要做某事，停止做某事persuade somebody not to do something,

persuade somebody out of doing something,

她终于说服了她儿子去上大学。She finally persuaded her son to go to college,

She finally persuaded her son into going to college,

他劝服我打消了中断试验的想法。He persuaded me not to drop the experiment,

He persuaded me out of the idea of dropping the experiment,

“已劝服”，强调动作的结果；persuade,

表示劝说某人做某事，未必获得成功，advise somebody to do something,

try to persuade somebody to do something,

我们劝他休息，可是他就是不听。We advised him to have a rest, but he just wouldn't listen,

We tried to persuade him to have a rest, but he just wouldn't listen,

公益广告往往是免费投放的，其目的是向人们提供关于健康、安全或者其他影响到公众利益的问题。public service advertisings are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare,

 打算，意图mean,

意味着做某事mean doing something,

打算做某事mean to do something,

打算让某人做某事mean somebody to do something,

旨在，目的是be meant to,

 打算将某物给予  something be meant for,

误了这班汽车就意味着还要再等一个小时。Missing the bus means waiting for another hour,

 你打算怎么处理它?What do you mean to do with it?,

我本意不想让你看这本书。I didn't mean you to read the book,

这部电影是为孩子们拍摄的。This film is meant for children,

形容词，“刻薄的，卑鄙的，吝啬的”。mean,

不要对她如此刻薄。Don't be so mean to her,

他对钱很吝啬。He was very mean with his money,

有法律来保护消费者遭虚假广告的欺骗。There are laws to protect people from advertisements that cheat people,

 欺骗；作弊；骗子，欺诈行为cheat,

哄骗某人  cheat somebody into,

骗取某人某物cheat somebody out of something,

 做生意行骗cheat in business,

使  上当，欺骗put a cheat on,

乔治欺骗了我，总有一天我要跟他算账。George cheated me but I'll get even with him one day!,

他没有按规矩玩游戏，他作弊了。He didn't play the game fairly, he cheated,

我经过仔细考虑，认为他是个说谎的家伙，又是个骗子。It's my considered opinion that he is a liar and a cheat,

尽管如此，我们还是要对广告中所使用的试图推销东西的有技巧的方法有所了解。However, we still must be aware of the skillful methods used in ads to try and sell as things,

 有技巧的，熟练的skillful,

这个新方法很受欢迎，很多农民都掌握得很好了。The new method caught on and many peasants became very skillful at it,

我钦佩她熟练的技艺。I admired her for her skillful performance,

 熟练的  skilled,

 技能，技巧；技术skill,

这个年轻人是位非常熟练的工人。The young man is a highly skilled worker,

这位训练有素的教师管理儿童很有技巧。The trained teacher managed the children with skill,

即使一则广告不说谎，也并不意味着它讲的完全真实。Even if all ad does not lie, it does not mean it is altogether innocent,

 撒谎 谎言lie,

对某人撒谎lie to somebody,

说谎tell a lie,

 tell lies,

不要对我撒谎。Don't lie to me,

你为什么对我撒谎?Why did you tell me a lie?,

动词，“躺，位于”。lie,

你不能一直在这儿躺着。You can't lie there forever,

我的家乡位于江苏省。My hometown lies in Jiangsu Province,

撒谎lie,

lied,

lied,

lying,

躺，位于lie,

lay,

lain,

lying,

放，搁置；下蛋lay,

laid,

laid,

laying,

即使一则广告不说谎，也并不意味着它讲的完全真实。Even if all ad does not lie, it does not mean it is altogether innocent,

 清白的；无恶意的；纯真的innocent,

这项测试证明了他是无辜的。The test proved that he was innocent,

她只是个天真无邪的小孩子。She is just an innocent young child,

 清白，天真  innocence,

 若无其事地innocently,

有则牙膏广告宣称：亮齿牌牙膏挑战口臭!One toothpaste ad declares, Bright-Teeth fights bad breath!,

 宣布，声明declare,

她声称对这个抢劫案一无所知。She declared she knew nothing about the robbery,

She declared that she knew nothing about the robbery,

声明某事 宣布某事 declare something,

声明自己 宣布自己。declare oneself,

declare,+ somebody,或者something,+as, 或者to be,+ 名词或者形容词

declare, + that,从句

It +is,或者was, + declared, + that,从句

政府宣布进入紧急状态。The government declared state of emergency,

他们宣布他为该协会主席。They declared him as chairman of the society,

他声称他是对的。He declared that he was right,

据宣布，由于天气原因飞机不起飞了。It was declared that the plane would not take off due to the weather,

announce,泛指宣布某一消息或预示着  的到来。

declare,一般指在正式场合宣布官方的立场或态度等。

粮价上涨已在报上公布。The rise of prices of grains was announced in the papers,

战争宣告结束。The war was declared over,

 这种陈述试图欺骗你相信这种牙膏能够治愈口臭，但广告上其实并没有这样说!This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!,

 动词欺骗，愚弄  名词 蠢人;傻瓜;(旧时国王或王后豢养供人娱乐的)小丑，弄臣;奶油果泥，蛋奶果泥(甜食)fool,

骗某人做  fool somebody into doing something,

骗某人不做  fool somebody out of doing something,

闲荡，混日子fool about,

愚弄，欺骗make a foot of,

他欺骗我，要我给他钱。He fooled me into giving him money,

那个傻孩子从来不做事，只是整天游手好闲。That silly child never does anything, he just fools about all day long,

我要教训教训你，竟然来愚弄我!I'll teach you to make a fool of me,

 这种陈述试图欺骗你相信这种牙膏能够治愈口臭，但广告上其实并没有这样说!This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!,

 治愈，消除  名词 疗程，疗法cure,

这种药会治愈你的头痛。This kind of medicine will cure your headache,

医生治好了她的癌症。The doctors cured her of cancer,

治愈某人某病cure somebody of something,

接受治疗take a cure,

对待某疾病的疗法a cure for a disease,

通常多强调结果，多用于疾病方面；治愈cure,

普通用词，指对病人或受伤者进行医疗治疗，使其恢复健康，多强调动作；treat,

多用于创伤或外伤方面。治愈heal,

虽然这是一种严重的病，但是可治愈。Though this is a serious illness, but it can be cured,

车祸之后，那个卡车司机的伤口得到了治疗。After the accident, the truck driver was treated for cuts,

这种软膏能治愈烫伤。This kind of ointment will heal the scald,

药膏;软膏;油膏ointment,

烫伤scald,

杂货店只是希望当你看到这则广告的时候，你能对他们的精彩评论感到满意，记住“最新鲜的食品”这一说法，并且将它与店里的食品联系起来。The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food', and make a mental connection with the food in the grocery,

 高兴的，满意的pleased,

乐于做某事be pleased to do something,

对  感到满意be satisfied with,

be content with,

be pleased with,

我非常高兴地通知您，您的申请已被接受。I'm very pleased to inform you that your application has been accepted,

你父亲告诉我你成功了，对此我很高兴。Your father has told me of your success, and I am very pleased about it,

 令人愉悦的  pleasing,

 愉快的，友善的 pleasant,

 乐事，令人高兴的事pleasure,

杂货店只是希望当你看到这则广告的时候，你能对他们的精彩评论感到满意，记住“最新鲜的食品”这一说法，并且将它与店里的食品联系起来。The grocery just hopes that when you read the ad，you will feel pleased with the nice comment, remember the words ‘freshest food', and make a mental connection with the food in the grocery,

 评论，意见，评价  表达意见，评论comment,

他看完电影后对其大加评论。He made comments on the film after he saw it,

老师不肯评论考试成绩。The teacher refused to comment on the exam result,

评论某人make comments on somebody,

make comments upon somebody,

comment on somebody,

评论某事make comments on something,

make comments upon something,

comment on something,

评论说  comment that,

remark that,

(答记者问时)无可奉告no comments,

杂货店只是希望当你看到这则广告的时候，你能对他们的精彩评论感到满意，记住“最新鲜的食品”这一说法，并且将它与店里的食品联系起来。The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food', and make a mental connection with the food in the grocery,

连接，关联connection,

 这两个概念之间有何联系?What is the connection between the two ideas?,

他们之间没有什么关系。There is no connection between them,

 连接；联系 连接，相通connect,

把A和B连接起来connect A to B,

connect A with B,

connect A and B,

把  与  联系(关联)起来connect,  with,

与  有关(联)be connected with,

be related to,

have connection with,

和  有关系have a connection with,

与  有关系，和(车、船等)联系着in connection with,

关于这一点，就此而论in this connection,

这个城镇与那个城市通过铁路连接起来。The town is connected with the city by a railway,

村里发出的早班车与火车站相衔接。The early bus from the village connects with the train station,

公益广告旨在教育我们，帮助我们过更好的生活。public service advertisings aim to teach us and help us lead better lives,

 以  为目标；瞄准aim,

他用枪瞄准了敌军官。He aimed the gun at the enemy officer,

目的，目标aim,

 你生活的目标是什么?What is your aim in life?,

他的目标是游一英里。His aim was to swim a mile,

 过(某种生活)；领导；引导；带头lead,

小狗正带领盲人穿过马路。The dog is leading a blind man across the street,

我们过着快乐的生活。We are leading happy lives,

 领导者leader,

 第一位的；主要的；最重要的leading,

过生活lead a life,

live a life,

have a life,

通向；导致， (to,是介词)lead to,

导致某人做某事lead somebody to do something,

在某人的领导下lead by somebody,

在某事中起主要作用play a leading role in something,

跑在前面的人the leading runners,

甚至还有一些公益广告教导我们怎样过健康的生活。There are even public service advertisings to teach us how to live healthy lives,

过(某种)生活；生存live,

赖以为生live by,

靠  为生；活着，继续存在live on,

经受住live through,

为  而活着live for,

与  一起生活，忍受live with,

符合，达到；不辜负live up to,

 活着的(一般作表语或者补语，不能作前置定语，但可以作后置定语)alive,

 有生命的，活的(一般作定语)living,

 活泼的，充满活力的(在句中作定语，补语或表语)lively,

 活的，现场直播的(在句中作定语或补语)live,

我们发现老人还活着。We found the old man still alive,

在这个池塘中发现有生物。Living creatures can be found in the pool,

我在电视上看了一场直播。I watched a live broadcast on TV,